About Blue Bees Marketing
Our Story
Founded in 2013 by Todd Kriney, Blue Bees Marketing was built on nearly two decades of hands-on eCommerce and digital marketing experience. Todd has owned and operated more than ten eCommerce businesses since 2005, giving him a unique operator-level perspective on what truly drives growth. Before launching his own brands, Todd was a partner at Systems1, one of New York’s early web development companies. Today, Blue Bees Marketing brings that same depth of real-world expertise to every client we serve, delivering proven strategies that fuel sustainable success.
Our Approach
At Blue Bees Marketing, we approach every consulting engagement the way we run our own brands — with ownership, accountability, and a focus on true business outcomes. Because we operate multiple successful eCommerce brands ourselves, we understand that no two businesses are the same and each requires a strategy tailored to its unique challenges and opportunities. We use the same in-house team that builds, manages, and scales our own brands to support our clients, ensuring you receive operator-level expertise and a marketing plan crafted with the same care, precision, and commitment we give our own companies.
Our Team
Our team is led by Todd Kriney, who brings more than 20 years of hands-on eCommerce, digital marketing, and business-building experience. Todd has owned and operated over 10 successful eCommerce brands and continues to run multiple in-house businesses today, giving him a deep, real-world understanding of what it truly takes to scale. Supporting Todd is a skilled team of designers, ad specialists, content creators, and operational experts who also work across our internal brands. Together, we combine strategic leadership with a full suite of practical capabilities, allowing us to tackle any marketing challenge with the same dedication and precision we apply to our own companies.